By now we’re all surely aware of Microsoft’s recent rebrand of Lync to Microsoft Skype for Business – a service which promises to be “the most loved and trusted communications platform for doing things together.” (Gurdeep Pall, corporate vice president for Skype).
But for many people who regularly use video conferencing for business meetings, the idea of using anything containing the word “Skype” to connect with clients or partners may fill them with dread.
Despite being one of the most widely used video conferencing platforms, Skype is not a business-oriented service. Designed for mass consumption, its substantial market lead over Lync is not because it offers revolutionary features or capabilities, but because but because of the obvious licensing and targeting decisions Microsoft has made with the way it markets and sells Lync.
While Skype has an obvious advantage in that it is a free service, Skype has several limitations compared to Microsoft Lync in a number of different areas, including number of participants in a call, desktop sharing capabilities and video quality. For this reason, all the recent discussion about Skype for Business might be concerning to businesses who are accustomed to and satisfied with their Microsoft Lync service.
But this should not be a cause for concern – Skype for Business has much more in common with Lync than it does with Skype. In fact it is simply a rebrand of Microsoft Lync with the same capabilities, high-quality video and several additional features on top of this.
In fact, while Microsoft is changing Lync’s name to Skype for Business, the transformation is so much more than just a rebrand. The new service will include several new features, including:
- Improved connectivity between Lync and Skype
- Simplified user interface operations
- Improved call monitoring
- Enterprise voice and audio conferencing in Office 365
- Enterprise-grade PSTN connectivity
- Cloud, on-premise and hybrid options
- Meetings devices specifically designed for and integrated with Skype for Business
Would you like to know more about how current Microsoft Lync and Skype users will benefit from the rebrand?
Click below to download A Blueprint for Implementing Skype for Business, a handy guide to Microsoft’s new service which provides you with all the information you need to know in order to roll out Microsoft Skype for Business across your organisation.