International law firms are hard pressed to find a more important aspect in their practice than service. A saturated market and a need to differentiate oneself from the crowd has led to the integration of video conferencing within the industry.
It is important, however, to ensure that your firm is utilising the best platform for its needs. In the same vein as sending an ill-equipped lawyer to a critically important case, an inefficient video conferencing platform will be detrimental. Here, we will help to dispel the myths surrounding video conferencing in law, and look at what kind of deployment will enhance processes, reputation and, of course, communication.
There are a variety of aspects clients expect from the law firm of 2016, and many companies are under pressure to offer more competitive features. These include:
- Using resources more effectively
- More proficient processes or workflows
- Greater reliance on contemporary technology
In fact, the implementation of video conferencing is not just the answer to the last bullet point on the list; it is a medium that will encourage better processes and enhance the efficacy of resources. We’ll take a look at these one by one with a corresponding solution to see how your firm can achieve success in the three areas that customers are less confident in at the present time.
Impress and Engage with a Room System
For sectors that require a fully absorptive environment, in corporate law for example, the room system offers an experience that is both impressively advanced but with reassuring levels of usability and functionality. With one of the main client expectations being an improved use of contemporary technology, the concept of a fully-managed telepresence suite is an attractive prospect. The ultramodern set up is deployed as a full room, designed specifically for the highest quality of video conferencing available.
A fully-managed room system removes any sense of informality or colloquialism, creating an entirely professional environment, which is a key aspect in the development of trust and rapport. Upmarket, streamlined and fit for purpose, all attendees receive an in-room experience that requires little to no set up. Your firm likely understands the importance of corporate clients, who spend a large amount of money on ensuring they are conducting their business in accordance with the legislation governed by their country of operation. Furthermore, corporate law often operates on an international scale; a fully-managed room system or telepresence suite enables simple yet stylised communication, so that globally located clients feel immediately part of the conversation.
Managed service teams, like Videocall’s vNOC team, control all elements of a meeting’s performance. This means the presenter simply enters the room and the meeting begins, with no confusion over software or hardware. For corporations requiring the utmost security and probity, integrating a room system into your day to day meeting strategy can help improve your visibility as a forward-thinking firm.
Colleague and Client Collaboration with ICE
The aforementioned list of challenges to modern law firms included the desire for more efficient processes and workflows; something you may be all too familiar with. It may be that communication is stilted, taking place over telephone or via email and instant messenger. Whilst this may have been convenient in previous eras, there are now more efficient ways of collaborating and sharing ideas. Designing better functioning workflows and processes starts by identifying the areas that need improvement. Initially, this may be hard to do as your firm may have become too set in the processes of the past.
ICE (Intelligent Cloud Experience) is Videocall’s managed service platform aimed at delivering a stress-free, affordable and scalable service supported on multiple video-enabled devices. It facilitates the coming together of all hardware and software options, allowing connectivity on a high quality scale for workers in multiple locations. One of the concerns many businesses have about implementing a new platform is the potential for disruption during the interim stage. Creating new processes should not interfere with important work with clients; hence why ICE is applied from the Videocall premises, with codecs being the only physical installation needed. Moreover, current workflow elements remain supported, working seamlessly with Microsoft Outlook and Skype for Business, allowing for familiar infrastructures with highly advanced backend service.
Encouraging new processes and the adoption of updated technology is not as difficult as it may first appear. ICE works by leveraging a cloud-based environment that expedites communication between employees at all levels. Anyone can dial into a virtual meeting room (VMR) and be able to competently collaborate with ease. Lawyers who spend extensive time travelling back and forth from client location to the office can also see better levels of productivity, as video meetings can be quickly scheduled or arranged ad hoc, giving clients quicker response times and saving firms large amounts of money on travel and accommodation expenses. Processes that currently involve a great deal of toing and froing can be replaced with a workflow that supports flexible or remote working, quicker collaboration over mission-critical elements of a case, and a level of clarity previously unseen by clients.
Reliable Browser-to-Browser Conferencing
Another element that allows for a wider use of video conferencing is the browser-to-browser connectivity available through WebRTC. WebRTC is the name for a collective set of functions created to deliver video and audio communication applications through a browser-based infrastructure. Released by Google in 2011, it is now advanced to a level of service we at Videocall are happy to include in our latest version of ICE.
The final point on the above list of concerns for legal firms is the desire to be more reliant on technology and embracing new methods of communication. We have looked how resources can be used better and how to increase the efficiency of workplace processes – by implementing a tech-based solution. Already, the day-to-day operations of your firm can be vastly more effective, and with a video conferencing platform which supports WebRTC, your clients do not need to download a specific program or plugin in order to use it.
With legal services, and the ever-changing nature of legislation, the need for open communication on secure channels is imperative. Perhaps you think a cloud-based video conferencing deployment is less secure than your current on-premise solution? In fact, the virtual machine used to house your various applications, including those for video conferencing, is completely secure. Edge servers, which, as the name suggests, sit on the edge of your network can help safely transition information so that private areas of your network are hidden from the possibility of prying eyes.
Law firms must battle against a rising worry of security breaches, a lack of modernity in a tech-savvy society and inconvenient processes that perhaps do not serve the needs of the client as they should be. With high levels of quality, security and reliability, a video conferencing deployment helps to differentiate service from the traditional to the contemporary, increasing client confidence and employee collaboration.