The Government is actively encouraging us all to reduce CO2 emissions, and since October 2013 it has been mandatory for all UK quoted companies to report on their greenhouse gas emissions as part of their annual Directors Report. We are all encouraged to think green in our daily lives.
The good news is that whilst many green business solutions are seen to result in either an increase in expenditure or a decrease in productivity, the wide-ranging benefits of video conferencing make it a lucrative way for businesses to maintain corporate social responsibility.
In 2010 independent analyst firm Verdantix estimated that large UK and US firms (over $1bn revenue) could cut nearly 5.5 million tonnes of CO2 emissions by 2020 by deploying telepresence solutions across their global office networks.
And the proof?
Leading law firm, Linklaters, attributed an annual reduction of 1900 tons of CO2 emissions directly to implementing immersive telepresence solutions the equivalent of taking 365 cars off the road each year. Heres how ....
With over 4500 employees and 27 offices spanning 19 different countries, Linklaters wanted to improve communications whilst reducing their reliance on travel particularly between their main hubs in the UK, the US, Hong Kong and Germany. They commissioned video conferencing services supplier Videocall to transition the business from a mix of legacy systems to Immersive Telepresence.
Videocall designed a solution that facilitates easy communications in an environment that includes multiple video standards and video platforms across the globe. The chosen solution is completely cloud based and uses Videocalls concierge service to manage the booking and operation of video conferences.
With everything outsourced, Linklaters have found that meeting participants quickly cease to notice the technology and focus solely on the other people in the meeting a truly immersive telepresence solution. Linklaters experienced vast improvements in decision-making, client integration and employee productivity, but one of the most significant changes was in the size of Linklaters carbon footprint.
Added to that, this has saved Linklaters tens of thousands of pounds per year in travel costs alone so there are considerable financial benefits of video conferencing!